WEBSITE DEVELOPMENT
Unisure Website Redesign
We revamped Unisure Group’s website to create a fast, modern, and user-friendly platform that clearly communicates their brand and drives lead generation.
Project Overview
Unisure Group was undergoing a rebrand and needed a website redesign that reflected a simple, modern, and interactive feel. The goal was to generate leads while providing clear insights into their company and product offerings.
The website primarily serves brokers and corporations seeking international health and life coverage for their employees, but also appeals to individual visitors. The existing site was slow, lacked clear messaging, and failed to guide visitors effectively.
With a tight 4-week deadline, the project also involved cleaning out outdated media and content accumulated over seven years without disrupting site availability.
Client
Unisure Group
Timeline
4 weeks
Services
- UI/UX Design
- High-fidelity Mockups
- Frontend Development
- Performance Optimization
The Challenge
The main challenge was streamlining and mainstreaming information without creating overly long pages.
Key challenges included:
- Reducing website load times
- Improving image quality and relevance
- Removing videos and animations that slowed the site
- Restructuring information for clarity and ease of navigation
- Ensuring brand consistency with updated colors and design elements
Development
Our development approach focused on building a fast, flexible, and easy-to-manage website that aligns with Unisure Group’s rebrand goals. We leveraged modern tools to ensure smooth collaboration between design and development teams, while also enabling the client to update content easily in the future.
Frontend Tools:
Figma
Figma helped us create detailed wireframes and mockups collaboratively, allowing real-time feedback and smooth design iterations.
WordPress
We built the website on WordPress, leveraging its powerful and flexible content management system to ensure easy updates, scalability, and reliable performance.
Elementor
We used Elementor for its intuitive drag-and-drop page builder, enabling quick and flexible design and development without heavy coding.
WPForms
WPForms was used to build and manage forms easily, offering robust features like conditional logic and seamless integration within the WordPress environment.
Performance Optimization:
- Converted images to the lightweight WEBP format
- Minimized the number of active plugins to reduce overhead
Key Interface Features
Smart Menu Navigation
The menu adapts based on the user’s location on the site, ensuring visitors always see the most relevant options without unnecessary clutter, which makes navigation clearer and improves the user journey.
- Dynamic menu logic tailors navigation depending on the page.
- On the homepage, a CTA button links to the individual life online product.
- On the individual life page, the CTA is removed to avoid redundancy.
- Exclusive login buttons for clients and brokers appear only on the individual life page.
Expandable Content Accordions
Accordions condense large amounts of information into compact sections, letting users access detailed content on demand without overwhelming them with long, scrolling pages.
- Present information neatly without forcing users to scroll through long pages.
- Users can expand accordions to read more details.
- When one accordion is expanded, the previously open section collapses automatically, keeping the layout tidy.
Space-Saving Partner Logo Carousel
A looping logo carousel efficiently showcases key partners in a dynamic, space-saving way that maintains a polished appearance and reinforces Unisure’s credibility.
- Partner logos are displayed in a continuous sliding animation.
- Saves space while creating a dynamic, visually engaging section.
- Highlights Unisure’s partnerships without cluttering the design.
Logic-Based Contact Form Flow
The contact form dynamically adjusts based on user input, ensuring inquiries are personalized and routed efficiently, which improves user experience and increases conversion rates.
- Smart logic conditions personalize user experience based on interests.
- For example, if a user is interested in individual life products, the confirmation message after form submission includes a button linking directly to the online application page.
- This creates a seamless flow from inquiry to action.
The Results
The redesigned website delivered significant improvements in performance, user engagement, and lead generation. By streamlining content, optimizing visuals, and enhancing functionality, we created a fast and user-friendly platform that better serves Unisure Group’s diverse audience.
These results highlight how a well-executed redesign can boost both user satisfaction and measurable business outcomes.
Ready to Work With Us?
Let’s start a conversation about how we can help your business grow through exceptional digital experiences.